William Edge Partners with Vanderbilt Children’s Hospital



Nashville, TN November 04, 2011 – William Edge, owner of Aveda Lifestyle salons and spas in Texas, today announced his acquisition of Natural Oasis, a Nashville based salon and spa group with three locations in Nashville, Springhill and Hendersonville. ‘We are excited to bring the William Edge brand to Nashville, being from the Austin, TX area and having locations in Dallas/Ft. Worth, Nashville feels like a natural fit for our brand” says William Edge. Also announced today, William Edge Nashville will align with the Monroe Carell Jr. Children’s Hospital at Vanderbilt to provide services to patients and to the mothers of children receiving treatment at the hospital along with a plan to for on-going fundraising on behalf of the hospital. ‘We are a mission driven organization’ says Edge, ‘our mantra ‘Beauty Matters’ extends not only to the in salon/spa experience and our technical craft, but also to the ways that we reach out to our communities and those in need.” The William Edge Nashville pledge that “Every Service Serves a Child”signifies that for each service performed by the three Nashville locations, a portion of proceeds will be donated to support the Monroe Carell Jr. Children’s Hospital.

Originally opened in 2003, Natural Oasis has been featured in numerous local publications including recently receiving “Best of Nashville 2010” in Nashville Scene. The salon and spa have been graced with celebrity clients including Taylor Swift, Kelly Clarkson, Julianne Hough, Pat Benetar and others.


About William Edge:

William Edge is a platform artist and master stylist who has traveled the globe and provided advanced beauty education to professional audiences for the last 20 years. Owner of one of the country’s fastest growing independently owned salon and spa groups, William Edge’s success is attributed to excellence in technical education and delivery of an exceptional guest experience. The William Edge Salon and Spa group includes Aveda Lifestyle locations in the San Antonio/Austin and Dallas/Ft. Worth markets, ProdEdgy, a New Artists education salon and three Aveda Lifestyle locations acquired in Nashville, Tennessee.


About Monroe Carell Jr. Children’s Hospital at Vanderbilt:

The Monroe Carell Jr. Children’s Hospital at Vanderbilt treats the region’s sickest patients. Children’s Hospital is ranked as one of the best children’s hospitals in the nation by U.S. News & World Reportand Parents magazine.

Children’s Hospital is the most comprehensive children’s hospital in Tennessee. The hospital offers Centers of Excellence for the treatment of diabetes and congenital heart disorders, as well as services for cancer treatments, organ and bone marrow transplants and developmental disorders. The hospital provides the highest level of neonatal intensive care in the state, repairs broken legs and everything in between, while providing family-centered care every step of the way.

Constructed in 2004, our freestanding children’s hospital is filled with the latest state-of-the art equipment and information systems to provide the best treatments for patients. We also offer a variety of family accommodations to help fulfill our mission of family-centered care. Children’s Hospital is a non-profit teaching and research hospital that relies on the support of individuals.


For more information on Monroe Carell Jr. Children’s Hospital at Vanderbilt, please visit their website at: http://www.childrenshospital.vanderbilt.org



Rhiannon Parsley

Team Leader | Brand Advocate

email: rhiannonp@wmedge.com

mobile: (615) 573-8474